ABOUT POINT 72

Point 72 Apparel was founded in November 2022 by Alex Proctor and his father, Will. At the time, Alex and Will were disappointed by the lack of cool, stylish clothing available to students in Stevens Point. Since then, they’ve set out to create apparel that students can wear every day—without having to spend a ton of money on something that feels cheap. The two plan to continue to grow the brand and bring students what they want!

  • Alex Proctor - Co-Founder

    Alex likes to think he’s the top dawg at Point 72… he’s not. As the goalie for the UWSP hockey team, he knows a thing or two about keeping things on lock—especially sales and style. Whether he’s in front of the net or behind the brand, Alex brings the energy, the insight, and the fits.

  • Will Proctor - Co-Founder

    The real top dawg at Point 72, Will is the financial brain behind the brand. While Alex brings the flair, Will keeps the operation running smoothly—crunching numbers, managing inventory, and making sure the books are balanced. Without him, Point 72 would just be another idea in a college dorm room.

  • Hannah Petersen - Brand Ambassador & Spokesperson

    The voice of Point 72 (and often the voice of reason), Hannah serves as the brand’s main spokesperson and resident style queen. Whether she’s repping the gear, planning content, or suggesting the next sick design, Hannah brings both taste and balance to the team. With her eye for fashion and fearless creativity, she’s sure to crush it as Point 72 expands into women’s apparel.

  • Dennis Burnside JR - Artist

    Every brand needs a creative genius—Point 72 has Uncle Dennis. The Van Gogh of graphic design, Dennis brings the vision to life with bold artwork and original concepts that define the brand’s look. From sketchpad to final print, his designs help Point 72 stand out in every collection.

  • Coy Brish - Artist

    Fresh out of SPASH and full of ideas, Coy brings a youthful edge to the Point 72 design team. Whether he’s sketching up the next graphic or dropping a perfectly timed dumb comment, Coy keeps the creativity (and the laughs) flowing. His style connects with the younger crowd, and his energy is all over what makes Point 72 feel real.